Design by James Reynolds
Supermarkets more eco-logical
AMSTERDAM - Large retail companies are increasingly taking sustainability into account next to making profit. For example, the world’s largest public corporation and US retail giant, Wal-Mart, has just decided to label all of its products with an ecological footprint index. That’s quite a feat considering that Wal-Mart has over a hundred thousand suppliers. Each one will be required to hand over information about water usage, air pollution, packaging, and other relevant factors in the production chain. Wal-Mart sells lots of very un eco-friendly products, but this step gives the consumer more eco knowledge about the products they buy. And you know what they say about knowledge being power…
In the Netherlands, HEMA is one of the most well known department store chains. They’ve also started an eco-offensive: all of the underwear they sell is now made of organic cotton. So soft, so smooth, so… enough! Besides underwear HEMA also offers organic socks, t-shirts, towels and linen.
Swiss-Miss.com also spotted a concept initiative designed by James Reynolds with UK supermarket store Sainsbury’s in mind. Far Foods is an alternative packaging concept for supermarket produce, highlighting the distances that some foods travel from and the resulting carbon dioxide released during the journey. The receipt features a boarding card style tear-off strip.
