Do It Yourself Couture in 2010

LONDON - We’re happy to give the Strawberry thumbs up to eco fashion brands like Studio Jux, Monkee Genes, Lu Flux and Kuyichi. But going one stage further and recycling old clothes to make your own fashion is even better for the environment. That’s why we stand behind the new series of books being brought out by London based DIY Couture. Check out their website for                             

By Ikenna Azuike, 11-01-2010
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Gotta love Charlie + Mary!

AMSTERDAM - Sometimes you just want to cheer very loud when you see something you’ve been waiting so long for. Charlie + Mary just made me do that! They are the coolest shop in town (Amsterdam) with some very desirable fashion and things that make you feel greedy - and it’s all eco friendly! The owners, Charlotte and Marieke, know exactly where to find the latest cool stuff that’s also eco and fair.

                            

By Mette Te Velde, 04-01-2010
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Photo by Claudette van de Rakt

Awearness Fair Fashion Event big hit!

ARNHEM – The Awearness Fair Fashion Event in Dutch fashion city number one, Arnhem, is almost over… But what a success! The event proved that fashion can be sexy as hell, sustainable and fair(trade) at the same time. Designers like Brennels, Studio-JUX, Van Markoviec, Rianne de Witte and Marlon Borgschot took over the catwalks and revealed their latest collections. They showed that clothes made of lyocell, wood pulp, soy, corn, hemp, bamboo and nettle are the future.                             

By Mette Te Velde, 05-07-2009
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